Economic Sanctions —
Click here to participate in the Marie Claire boycott. Frequent updates, check back often.
So, Marie Claire fucked up and Maura Kelly offers a tepid apology (I only meant the REALLY fat people disgust me). I think Kelly’s culpability has played out. She sure as shit won’t fuck with fatties anytime soon.
But this issue is far from over.
Yesterday and today there has been an overwhelming response on Marie Claire’s Facebook page that has been particularly entertaining to read. Through it all, we have demanded simply an apology for allowing Kelly’s post to run in the first place and a commitment to prevent future verbal abuse.
There’s a headline in the Hollywood Reporter that reads, “Marie Claire Editor Apologizes for ‘Mike & Molly’ Attack Blog,” but when you read the actual article, you’ll notice that the apology is conspicuously absent.
“Maura Kelly is a very provocative blogger,” Coles told Fashionista.com Wednesday. “She was an anorexic herself and this is a subject she feels very strongly about.”
Coles said the writer updated her post to appear less like an “insensitive… bully” after the magazine received 28,000 complaint emails. Still Coles, who has not seen the show either, adds, “I’m concerned about a show that makes fun of large people.”
So, let me get this straight, Joanna Coles: you’re concerned about a show that makes fun of large people, but your own insulting blogger is simply “provocative”?
Fuck. That. Shit.
We’re now turning away from Marie Claire. Subscribers are canceling, fans are flooding Marie Claire with letters, and yet none of this has an impact.
It’s time to hit them where it hurts.
One of Marie Claire’s largest advertisers is Dove and their Campaign for Real Beauty. The following is from their website:
Aaaaaaaaaaaaw, Dove wants us to know that our beauty is a source of confidence, not anxiety.
How sweet; how endearing; how 2010.
Marie Claire is setting the stage for a new body revolution that Dove is clearly wanting to be a part of.
It’s called the Campaign for Real Beauty (so Long as You’re Not Morbidly Obese).
I’ve done Dove the favor of reimagining how this might look using Kelly’s “provocative” words:
(Click the image above for animated GIF goodness)
Now, for some armchair activism.
We need you to contact Dove and tell them what you think of their new campaign. Tell them we are boycotting Marie Claire and any advertisers who continue to support them until Joanna Coles issues a formal apology and commits to promoting positive body images REGARDLESS of weight.
There will be plenty of advertisers to turn to after Dove, but for now, let us focus on the one corporation whose marketing campaign claims to be body positive.
Marie Claire is playing the waiting game to see if this will blow over.
We must put pressure on their advertisers until we see results.
Here’s a list of some of MC’s biggest advertisers: Walmart, Garnier, Nice n’ Easy, Paul Mitchell, Ford Motor Company, Olay, Tampax, Always, Maybelline, Dole, Style and Co (Macy’s line and they have a plus size division) Vasarette.
Got a minute? Call Paul Mitchell and tell him to stop advertising in Marie Claire: 1-800-793-8790. Customer service is open Monday through Saturday from 11 a.m. until 7 p.m. Eastern Standard Time.
From an awesome Jezebel commenter: Aso call the publisher of marie claire (212-649-2000 or (212) 841-8480) and ask for nancy cardone. Tell her you are contacting all of MCs advertisers to inform them if they advertise in MC you will not purchase their products.
I just called and got Nancy’s assistant who sounded really annoyed.
We’ve got a three-fer.
Call the following customer service numbers and request (kindly) that they no longer advertise in Marie Claire. And call Paul Mitchell and Nancy Cardone AGAIN (info above). Keep the pressure on!
- Maybelline — 877 456 5287 Monday through Friday from 9 a.m. to 5 p.m. EST
- Tampax — 800 523 0014
- Always — 800 888 3115
Time to focus on Dove. Call Dove and ask them to stop advertising in Marie Claire:
Dove — 800 761 DOVE (3683)