Phase Too —
Our goal in bringing down the billboards is to nudge Strong4Life totally into Phase 2, like a mother bird nudging the dimmest of her babies out of the nest. If Ron Frieson and his team of genii at Children’s Healthcare of Atlanta (CHOA) want to post billboards like this…
… around Atlanta, we support them!
But the fact that Strong4Life and CHOA are setting their sights on children in poverty is about the lowest of the low.
That is why we are asking Carter’s to stop supporting CHOA.
Carter’s has donated at least $100,000 to CHOA, and on Friday they explained where those purchases go:
That’s fine, but that’s $100,000 that CHOA could easily make up from the $50 million dollar Strong4Life campaign. And why should CHOA have to pay for their equipment themselves? In less than 2,000 words, I have laid out exactly why Carter’s, and everyone else, should stop supporting Children’s Healthcare of Atlanta until they end Phase 1.
In support of this aim, I sent the following letter to Mike Casey, Chairman and CEO of Carter’s on Saturday at 4:41 p.m. Central Standard Time. I have asked him to respond by noon on Monday (again, Central Standard Time).
After that, I turn it over to the anti-Strong4Life rabble to plead our cause.
See you Monday!
My name is Shannon Russell and I am with the campaign to end Phase 1 of the Strong4Life campaign run by Children’s Hospital of Atlanta.
I will be brief, as I know you are a busy man.
I have written a 2,000 word summary of what has taken place since January 5, when I began covering this issue. Before you decide to act or not act, I would recommend reading it, as there are some rather unsavory details that we have been documenting and the media has begun to cover, as in this February 9 BBC article.
This campaign is medically and morally wrong, and the following organizations and celebrities agree with us:
- National Institutes of Health (PDF)
- Obesity Action Coalition
- National Eating Disorders Association
- Binge Eating Disorder Association
- Academy of Eating Disorders
- Dan Savage
- Alton Brown
- Roseanne Barr
- Jillian Michaels
On March 20, we will begin a media counter offensive against Strong4Life and we have already been in contact with producers of Nightline, as well as local Atlanta stations.
And we have yet to issue a press release.
But you can be certain that at every interview our team does, we will be sure to mention the connection to Carter’s, whether you support us or not.
Phase 1 is coming to an end and after that you’ll be rid of us forever, and you are in a position to expedite that process by contacting the following people who are responsible for, and directly connected to, the ad campaign:
Medical Director of CHOA
404 785 6104
Vice President of CHOA
404 785 7824
Chairman of Strong4Life
Please ask them to stop the billboard campaign in poor, urban neighborhoods and to move on to the positive “solutions” phase of the campaign.
Thank you for your time and I hope that you will join us on the right side of history.