Fun With Photoshop
What does it take to terrify millions of Americans with one ad campaign?
Recently, I’ve not had enough spare time or patience to even think about trying to dissect the thousands of things that are incredibly wrong about a Photoshop disaster of this magnitude, but I thought I’d try.
First off, I’m now refusing to believe that anyone is stupid enough to view an obesity warning (cloaked as a sort of public service announcement) with a crazy-ass doctored photo of an adorable kid drinking a vat of sugar as worth their time or effort.
I understand the outrage that people have about this whole thing, but seriously? Who the hell looks at this, runs home, gathers their children in their arms while sobbing “not my baby, don’t you TOUCH my baby obesity!” and then proceeds to gather up all foods not at the proper end of the food pyramid and toss them out the window into a raging bonfire in the front yard?
Secondly, this is probably the worst Photoshop job I’ve ever seen. I mean, as much as I detest the idea of models and celebrities being doctored to appear flawless in magazines and press shots, it actually IS an art form and the altering of a photograph takes time, skill and patience. The person who landed this particular assignment clearly had something better to do later in the afternoon because they managed to make the cutest child on earth appear fairly alien and ill, with bloated cheeks and a misshapen head.
My kids were chubby, and they looked nothing like the end result of this hack job, nor did I ever let them drink pure sugar for fun because that would’ve resulted in an evening of peeling them off the ceiling.
So, am I outraged that this whole thing took place and that kids were involved?
No, not really.
The ad campaign lost any steam it could have picked up by being mercilessly mocked on national television and proving the point that shaming children and their parents into some sort of vaguely defined action doesn’t really works.
The shape and size of people’s bodies will always spark debate. Are you fat? Are you thin? Are you healthy? What is healthy? These parameters are always shifting and changing with the times, and there will always be a contrarian to weigh down the opposite ends of the opinion scale, but for now I’d say to use your brain to toss dreck like this ad campaign into the waste bin in favor of bigger and better fights.